2022 China Top 500 Brands Conference
In order to learn and implement the spirit of the 20th CPC National Congress and the Central Economic Work Conference, unswervingly grasp the development, development and high-quality development, comprehensively enhance the international competitiveness and influence of China's brands, and help China's high-quality enterprises comprehensively realize the brand leadership, the “2022 China Economic Summit Forum & China Top 500 Brand Launch” was grandly held in Beijing on January 8, 2023, which was jointly organized by the China Association for Asian Economic Development (CAED) and the China Economic News Network (CENNET). On January 8, 2023, the “2022 China Economic Summit Forum and Top 500 Chinese Brands Conference”, jointly organized by China Asia Economic Development Association (CAEDA) and China Economic News Network (CESN), was held in Beijing.
With the theme of “New Technology, New Creation, New Development”, the forum gathered more high-end and cutting-edge top think tanks, investment consortiums and financial institutions to discuss and communicate with China's high-quality enterprise brand building ideas in an all-round way, and released the brand value research results of the “Top 500 Chinese Brands in 2022”.
Mr. Guan Xinfeng, Vice Chairman of the Brand Management Committee of the China Association for Economic Development in Asia and Vice President of the Asia Brand Research Institute, released the list of “2022 China's Top 500 Brands” and made an analysis report.
Guan Xinfeng, vice president of the Brand Management Committee of China Asian Economic Development Association and vice president of Asian Brand Research Institute, released the list of “2022 China's Top 500 Brands” and made a detailed analysis and interpretation based on the data results of the list from different perspectives, such as the total brand value, regional distribution and industry analysis. State Grid, Industrial and Commercial Bank of China, Huawei Technology, Tencent Technology, China Construction, Agricultural Bank of China, PetroChina, Alibaba, China Resources Group, China Merchants Bank and other enterprises have been ranked among the Top 10 Chinese brand value list.
From the “2022 China Top 500 Brands” list, it can be seen that the 500 brands on this year's list cover 84 industries, and their total value has reached a record level, increasing by 15.4% compared with last year, reaching 31.89 trillion RMB (the total value of China's Top 500 Brands in 2021 will be 27.50 trillion RMB). The State Grid became the most valuable brand in China. Among them, State Grid became the most valuable brand with a brand value of RMB 682.775 billion. Industrial and Commercial Bank of China (ICBC) and Huawei Technologies ranked second and third.
Judging from the “2022 China's Top 500 Brands” Top 10, all the brands in the Top 10 are relatively old and mature enterprises in various industries, which, together with the accumulation of brand culture over a long period of time, have created today's splendor. However, the problem of brand dominance in various industries is also reflected here, which is a wake-up call for other brands in this industry. Appropriate investment in brand culture is an essential part of the commercial road afterward.
1, from the list of brands in the regional analysis
A total of 30 regional brands were selected for the China Top 500 Brands. Among them, Beijing ranked first with 112 brands on the list, accounting for 22.40% of the whole China Top 500 Brands; Guangdong ranked second with 68 brands, accounting for 13.6% of the whole China Top 500 Brands; Shanghai ranked third, with 49 brands, accounting for 9.8% of the whole China Top 500 Brands; Zhejiang and Shandong had 39 and 36 brands respectively, accounting for 7.8% and 7.2% of the whole China Top 500 Brands. Zhejiang and Shandong have 39 and 36 brands respectively, accounting for 7.8% and 7.2% respectively.
In terms of value, Beijing ranked first with 12.34 trillion brands, accounting for 37.39% of the total value; Guangdong ranked second with 5.35 trillion brands, accounting for 16.20% of the total value; and Shanghai ranked third with 2.57 trillion brands, accounting for 7.80% of the total value. Enterprises in these regions have more opportunities, resources and talents, providing a favorable environment for rapid development. As a result, these regions also become the regions with the highest number of brands on the list. In contrast, due to the slow economic development in the central and western regions and the northeastern region, the degree of development of enterprise brands is lower, resulting in only a few brands appearing in the list of brand value.
2 . Analysis of the listed brands by industry
Throughout the “2022 China's top 500 brands” list of brands involved in a total of 84 industries, which ranked the top ten industries are: financial 28, accounting for 5.6%, ranked first; culture and media 24, accounting for 4.80%, ranked second; pharmaceutical manufacturing 23, accounting for 4.60%, ranked third; electric power, software services, software services, and other industries, accounting for 4.60%, ranked third. Electricity, software services, engineering and construction, brokerage and trust have 20, 20, 16 and 16 respectively, accounting for 4.0%, 4.0%, 3.20% and 3.20% respectively; automobile industry, food and beverage, wholesale and retail have 15, 15 and 14 respectively, accounting for 3.0%, 3.0% and 2.8% respectively.
By analyzing the problems of the brands on the list of “2022 China's Top 500 Brands”, it is easy to see that the main problems faced by Chinese enterprises are not only unchangeable macro factors, such as the impact of the international economic environment and the support of the national economic policy, but also their own factors, which are particularly important to the development of enterprises.
The list was developed based on 17,000 innovative brands selected from the Asia Brand Institute database, using the Asiabrand Brand Value Evaluation 3.0 “qualitative + quantitative” model, and through the precise measurement of corporate brand equity and the related analysis of brand equity efficacy, the results of the brand value calculations are closer to the market value, and provide a useful tool for government management. Through accurate measurement of corporate brand equity and relevant analysis of brand equity efficacy, the results of brand value calculation are closer to market value, providing scientific and objective reference basis for government management, investment and financing, enterprise resource allocation and brand management.
The era of brand economy has come. How to innovate brand strategy, enhance brand value, and strengthen the immunity of enterprises to resist crisis is a topic for every enterprise to think about, and brand is especially important for the stable development of Chinese enterprises, which is precisely the significance of the release of “2022 China's Top 500 Brands”.
At present, the world has entered the era of brand economy, and the number of famous brands has become an important symbol to measure the economic strength of a country. In the era of brand economy, the brand value of an enterprise is no longer a virtual concept, it is the real embodiment of the enterprise's future development capability. Brand value is not only honor, but also a kind of asset, which can change the financial structure of the enterprise and make the enterprise get a broader space for survival and development. For entrepreneurs, branding embodies the responsibility to create value, the ability to allocate resources, and the contribution to serve the society.
Attachment: 2022 China's Top 500 Brands List
Asiabrand
Established in Hong Kong in 2005, Asiabrand is a professional brand value systemization service provider.
With the development strategy of new brand, new technology and new finance, and the Asian Brand Academy and ABAS Expert Committee as its think tank, the Group carries out the three core businesses of brand evaluation, value-added management and production and financial services, and now has 15,000 member enterprises, and makes every effort to build a brand and financial ecological chain.
Its subsidiaries have a number of independent intellectual property rights and patented technologies and independent scientific research achievements in brand evaluation, and have been awarded the qualification of national high-tech enterprise and Zhongguancun high-tech enterprise. 2019 will see the launch of “PinXinBao” brand value management platform, which will be based on the Asiabrand Brand Value Evaluation 3.0 technology, and will help to promote the brand value management of the company through the exclusive BVM management system developed by PinXinBao. Based on Asiabrand Brand Value Evaluation 3.0 technology, and through the exclusive BVM management system, we will help Chinese enterprises realize brand financing and value management.
